Why People are Going to Online Shopping?
Wiki Article
E-commerce is on the rise, but ever thought about why exactly your target market wants to shop online? Despite the fact that the thought of retail stores remains to be very popular?
Even though businesses spend a considerable amount of time wanting to define their buyer personas and ideal customers, they generally overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a way of thinking that either encourages the crooks to complete a purchase or drives them away to another retailer. For example, products having a big price often face an issue in selling online. And then there are products that people may wish to get a feel of before purchasing.
But with all the changing times, e-commerce has become a way of life and businesses have discovered a way to suffice the decision-making needs with the customers.
1. Wide range of products to pick from
Having an online store gives you an opportunity to get past the shelf space issues and will include more inventory into the business.
While it might seem like challenging to most retail business holders, the potential for being offered many products on the web is one of the primary reasons for the shift to digital shopping. More and more people today look for brands online as opposed to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are a number of people who visit physical stores to check on a product, its size, quality along with other aspects. But hardly any of them make the purchase out there stores. They tend to ascertain the same product online instead.
The reason being, the expectation of a competitive pricing. These customers are commonly known as bargain hunters.
If you are able to, offer competitive pricing for the products when compared with that on the physical stores. You could also elect to put a couple of products on every range, available for sale to draw a person's eye of bargain hunters.
For example, Snapdeal comes with a 'deal in the day' - the location where the pricing of items is considerably low compared to what they would cost in stores. This makes the customers think they are bagging a good deal, and the sense of urgency around the deal increases the number of conversions.
3. Reviews from other online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on a product or service before purchasing it.
In physical stores, it is impossible for a shopper to know what other customers are saying regarding the products - especially while using sales people ensuring they hear outright the good. And that's another excuse, why they prefer clothes online.
Offer reviews, ratings or customer testimonials for the products and display them clearly on the product pages. The better the rating, the higher are the probability of it to offer.
4. Ability to check prices
Moving in one brand store to another can be really tedious. On the other hand, switching sites that compares prices of items from different brands is easier. Apart from the reviews given on different online retailers, prices are the next thing that customers seek out.
The simplest way of doing so is displaying an authentic price and also the price that you are offering. It becomes easier for the crooks to notice the difference, thus, the chances of these seeking to other retail online stores become a lot lesser.
For example, should you be running a winter sale, make certain you display the first price, the share of your offering and also the new price on the product pages. And don't forget to highlight the offer on your homepage at the same time.
5. Saving plenty of time
Traveling to stores which are not close by simply because you want to obtain a certain brand, could be a put-off. That is the reason why most customers seek to online retailers instead. The ability to browse through the products and purchase what you want, from wherever they may be, saves them a lot of time.